More myths about “Discount” companies

Why are sellers still listing their properties with “traditional” real estate offices if there are companies that do the same for way less money? It just doesn’t make sense! Financially it is a no-brainer!! So there must be something why sellers make the wrong decision. Let’s shed some light on the reasons why.

Over the last year our clients have informed us about what motives they have heard not to list with us.

1. “Assist-2-Sell consists of only 2 realtors, the bigger offices market your home to a team of 20 (and more) realtors.” Totally nonsense. Regardless what you are told, 99% of the listings are posted on MLS. This means that 99% of the listings are exposed to every realtor and every brokerage in the area, not only to the in-office realtors. And yes, they will have an office tour going through your property. Not because they have the buyer, but to underline this marketing tool to get the listing. Been there, done that!

2. “At a bigger office they work as a team to sell your home.” Nonsense again! Realtors within a company are each other’s competitors! It’s nice if they sell each other’s listings, but that being the sole purpose is not ethical. A Buyer’s agent should work in the best interest of the Buyer and find the property that suits the Buyer’s need, not the needs of his/her colleague. Further this would a very arrogant statement, because today’s buyers are very well informed about the market. Through the Internet they are very well capable of researching the market themselves.

3. “In a bigger office they have more real estate experience.” Often realtors mistakenly believe that their years in the business are equal to experience. However, experience is build up by doing transactions! Assist-2-Sell’s business model is based on volume. Because of the low listing fee we handle more transactions per realtor per year than average.

4. “Low fee real estate business models are not here to stay.” Over the years the general public gained more and more access to real estate up-to-date information. With the younger generations who grew up with the Internet becoming key players in the real estate market and an increasing use of the Internet to access both listing and recent sales information, an important role of the “traditional” realtor diminishes. There is no doubt in my mind that low flee business models will survive in the future.

As always, IMHO. Please feel free to comment!